Amanda Florence Goodenough

Educator. Speaker. Consultant. Coach.

Amanda Florence Goodenough (she/her/hers) is a dedicated educator operating from a cultural humility framework to center and elevate historically marginalized voices, promote belongingness and mattering, disrupt structural inequities, and advance intersectional social and racial justice.
Leaning on 16+ years of professional experience in justice, equity, decolonization, and interconnectedness (JEDI) efforts within a higher education setting, Amanda engages in systems-change work and strives to speak truth to power as an act of love and liberation.

Photo of Amanda gazing at a window, with arms crossed

© Cayce Pollard. All rights reserved.

Photo of Amanda, smiling with arms crossed, and standing in front of a bookshelf

Work

MOST REQUESTED WORKSHOPS & KEYNOTES

Cultural Humility: Moving Beyond Competence to Advance Equity & Justice

The Macro Effect of Microaggressions

Sticks & Stones: The Manifestation of Hate & Bias

Combating Hate & Bias in the Workplace

Racial Healing Across Segregated Places and "Midwest Nice" Faces

When Words Don't Belong to Everyone: The Trauma of Racial Slurs

In Pursuit of Necessary Trouble: Activism in the Academy

COACHING & CONSULTING

K-16: Realizing Racially-Just Schools | K-16: Building Effective Hate/Bias Response Teams & Processes | Multiracial Identities | Interracial Relationships | BIPOC Surviving Predominantly White Spaces (Black, Indigenous, People of Color) | Social Justice Activism | JEDI-Centered Bold Leadership (Justice, Equity, Decolonization, & Interconnectedness) | Raise Them to Be Kind Anti-Racist: Parenting through a Justice Lens

About

Photo of Amanda holding hands with her family

Amanda currently serves as a Team Lead for Social Responsibility Speaks™, LLC, a womxn-owned and BIPOC-centered consulting agency, whose mission is to create a culture of belonging and mattering through a focus on equity, inclusion, and justice. The Social Responsibility Speaks’™ team partners with individuals and organizations to commit to becoming better and stronger in the journey to prevent harm, confront bias, and seek justice.

Amanda is also a member of the Greater La Crosse Area Diversity Council's (GLADC) Speakers Bureau, and an independent contractor/facilitator for the La Crosse area YWCA Racial Justice workshops, Waking Up White Collaborative, and Creating a Healthier Multicultural Community initiative.

Previously, Amanda served as the Director of the Research & Resource Center for Campus Climate at the University of Wisconsin-La Crosse. For 15+ years, Amanda facilitated workshops, programming, and assessment, provided leadership for the award-winning Awareness through Performance, and guided the institution's Hate Response Team. During her tenure, Amanda co-founded RISE UP (Racial & Intersecting Identity Symposium for Equitable University Progress) and the nationally-growing Hate/Bias Response Symposium.

Amanda has presented and consulted at the national, state, and local levels for institutions of higher education, K-12 school districts, non-profit organizations, and corporate entities on topics of cultural humility, inclusive company and campus climate, hate/bias prevention & response, white supremacy culture, mattering of black lives, racial justice, multiracialism, microaggressions, bystander intervention, student activism, social identity development, power & positionality, and healing centered engagement.

Amanda resides in Wisconsin, where she attended the University of Wisconsin-Platteville for her Bachelor's degree in Communications, before heading to the University of Wisconsin-La Crosse to earn a Master's in College Student Development & Administration. In her personal life, Amanda and her partner enjoy raising their multiracial kiddos and helping them to make meaning of the world.

Contact

Find Amanda on many social media platforms, take a peek at her favorite resources on Pinterest, learn more about Social Responsibility Speaks, LLC at www.srspeaks.com, or drop her an email message below.

Thank you

"Never, ever be afraid to make some noise and get in good trouble, necessary trouble." - John Lewis